what would Wagamama do...

The challenge here is to encourage people to opt for Wagamama take-aways! Ideal for eating in the workplace, outdoors, at home, wherever...

I've started looking at a few ideas but whilst doing research I found these pieces which have influenced my plans...


The above piece was done by Jung von Matt/Hamburg for Mondo Pasta Gerstenberger & Arena. It really relates to the noodle slurping that goes on in wagamamas :)




These Smarties adverts were done by JWT/Singapore for Nestle.
The intricate 'swirliness' in the illustrative letters gave me an idea that perhaps noodles can be used in a similar way... Just a thought for now.